Secret Garden Backpackers, a popular hostel in Sydney, wanted a fresh, inviting website to showcase their vibrant atmosphere, amenities, and prime location. Catering primarily to young travelers and backpackers, the website needed to reflect the hostel’s unique personality and appeal, encouraging online bookings and giving visitors a taste of the experience awaiting them.

Objectives

Secret Garden Backpackers had specific goals for their website:

1. Attract Backpackers and Young Travelers: Create an engaging, visually appealing site that appeals to backpackers, students, and budget-conscious travelers.
2. Highlight Amenities and Location: Emphasize the hostel’s convenient location in Sydney and showcase facilities, communal spaces, and nearby attractions.
3. Encourage Bookings: Include an easy-to-use booking system with clear call-to-action buttons for reservations.
4. Mobile-Friendly Design: Ensure the website is fully responsive for optimal browsing and booking on mobile devices, catering to on-the-go travelers.

Challenges

• Capturing the Hostel’s Vibe: The website needed to convey the social, welcoming environment of Secret Garden Backpackers while remaining informative.
• Ease of Booking: Simplifying the booking process was key to improving conversion rates, especially for users accessing the site from their mobile devices.
• User-Friendly Navigation: Given that many visitors are from international locations, the site required a clear, straightforward layout for users of all backgrounds.

Solution

UseCodify developed a fully responsive, user-friendly website that captured the vibrant and social spirit of Secret Garden Backpackers:

1. Visual Appeal with Hostel Identity:

   • Integrated high-quality images of the hostel’s communal spaces, rooms, and nearby Sydney attractions to give users a sense of the Secret Garden experience.
   • Emphasized the hostel’s social atmosphere with imagery of events, common areas, and the scenic garden space.

2. Highlighting Amenities and Location:

   • Created dedicated sections to showcase amenities such as free Wi-Fi, shared kitchen, lounge areas, and organized social events.
   • Highlighted the hostel’s prime location with nearby landmarks, public transportation, and local recommendations for travelers.

3. Simple Booking System Integration:

   • Integrated a streamlined booking feature with clear “Book Now” call-to-action buttons, enabling visitors to reserve their stay quickly.
   • Provided flexible booking options and room descriptions, making it easy for guests to select their preferred accommodation type.

4. Mobile-Responsive Design:

   • Designed a fully responsive website that adapts to any screen size, ensuring a seamless experience for users booking from their mobile devices.

Results

The new website brought about significant improvements for Secret Garden Backpackers:

• Increased Online Bookings: The user-friendly design and clear calls-to-action led to a rise in online reservations, especially from mobile devices.
• Higher Engagement: The vibrant, image-rich site attracted more visitors and kept them engaged, resulting in lower bounce rates and higher booking intent.
• Improved Brand Image: The website successfully conveyed Secret Garden Backpackers’ unique atmosphere, enhancing their brand presence and appealing to their target audience of young, international travelers.

Conclusion

UseCodify delivered a welcoming, mobile-friendly website that effectively highlights Secret Garden Backpackers’ unique offerings, location, and lively environment. The new platform has enhanced their digital presence, increased bookings, and improved engagement among international travelers.